Driven: 2012 Mazda MX-5 Miata Special Edition PRHT

Driven: 2012 Mazda MX-5 Miata Special Edition PRHT:
 might wonder why I snapped a so-so picture of this red 2012 Mazda MX-5 in a parking lot at a shopping mall in Santa Barbara. Read on.

Miata fans are sure to know about the history of the iconic sports car. The inspiration for its development came from Bob Hall, who was an auto journalist back in the 1970s. His idea was for a modern interpretation of a British sports car.

Long story short. He was eventually hired by Mazda and was given the go-ahead to help develop the MX-5, or Miata as it was named in the U.S. Various British sports cars were used as ‘templates’ for the Miata including a blue Lotus Elan, which was purchased from Dave Bean Engineering in Santa Barbara. By coincidence, I had a maroon 1968 Lotus Elan SE, which I had owned for nine years, for sale at the same time. Mazda could have purchased mine but they opted for a blue one instead of a maroon one. Mine was even right-hand drive, which would have better suited Mazda. Imagine my Elan was one away from being a model for the Miata. Oh well.

When the first prototype of the forthcoming Miata was built by IAD in the UK in 1985 Mazda engineers wanted to test it on real sports cars roads in the country where they would sell most – the U.S. Naturally Santa Barbara fitted the bill nicely. If you read the history book on the development of the Miata, written by Jack Yamaguchi and Jonathan Thompson (both former R&T writers) in 1989, you’ll find several pictures of the very first V-705 prototype being driven around scenic two-lane roads in Santa Barbara in October 1985. There are couple of pictures of it in a shopping mall, which just happens to be my local mall. Naturally I could not resist taking this 2012 MX-5 for a stroll along the same roads the original prototype traced 27 years ago.

Just about one million MX-5 sports cars have been sold worldwide since it was introduced in 1989 at the Chicago Auto Show. With all the positive reviews of the new Subaru BRZ and Scion FR-S sports cars it’s been natural for people to compare them with the now ‘vintage’ MX-5.

How did I like the 2012 Mazda MX-5 Miata Special Edition PRHT, which was unveiled at this years’ Chicago Auto Show? Loved it. The more I drove it the more I liked it. It still handles like a dream. It has a wonderful short throw 6-speed manual transmission (don’t even think about buying the automatic version). The steering is precise. The PRHT (Power Retractable Hard Top) roof goes up and down at the touch of a button just as on a really expensive sports car.

Is it practical – not really, but then a sports car is not supposed to be, is it? It’s all about the driving pleasure derived out on winding twisty two-lane roads, preferably with the top down.
This special edition model is limited to a run of just 450, so if you want one you’d better get down to your local dealer with $32,020 in hand.

.

Related posts:

1. Long-Term Test: Mazda MX-5 Miata PRHT – this week’s update
2. 2012 Mazda MX-5 Miata Special Edition – 2012 Chicago Auto Show
3. 2010 Mazda MX-5 PRHT: Auto-Down Window Feature?

Source : Google Reader

Google Mobile Apps For Phone & Mobile

Zillow Launches First Mobile App for Rentals
MarketWatch (press release)
This is Zillow's 10th mobile app, adding to the most popular suite of
mobile real estate apps with dedicated apps available on every major
platform. Zillow's early investment in mobile is fueling the company's
growth. In March, 155 million homes were ...
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Ally Bank Announces 1 Million Customer Accounts, Launches Mobile Banking
MarketWatch (press release)
Apps and Website To download apps, search "Ally Bank" in the App Store or
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2.2 and higher phones, iPhone (3GS/4) and iPod Touch® (accessed over
Wi-Fi). To visit the mobile ...
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Apple Drops Android Support From Chomp App Discovery Tool
PC Magazine
By Angela Moscaritolo After buying the mobile application discovery engine
Chomp earlier this year, Apple has dropped its support for Google's Android
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Why iOS Apps Look Better Than Android Apps
Wired News
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Upward Mobility Hits More Than 50000 Android Mobile Test Prep Customers
Albany Times Union
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Mobile Spam Texts Hit 4.5 Billion Raising Consumer Ire
Bloomberg
Gillian Brockell got so fed up with unsolicited text messages from a single
spammer on her mobile phone that in a fit of frustration she called the
sender back -- 20 times. Turning the tables on the spammer in early April
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Consumers Seethe as Mobile Spam Texts Hit 4.5B
BusinessWeek
By Olga Kharif on April 30, 2012 Gillian Brockell got so fed up with
unsolicited text messages from a single spammer on her mobile phone that in
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Paying With Square's New Mobile-Payments App
All Things Digital
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Britain's High-Speed Mobile Service to Cost $9 Billion
Bloomberg
Everything Everywhere said its plan to offer high-speed mobile-phone
services as the first UK operator will spur rivals including Vodafone Group
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Small Businesses Are the Vast Majority of Google Apps Early Adopters
PCWorld
By Brad Reed, NetworkWorld While Google is pitching Google Apps as an ideal
productivity solution for enterprises, a large majority of its early
adopters are small businesses. A survey of more than 50000 Google Apps
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Windows Phone 7 'not fit for big biz ... unlike Android, iOS'
Register
The current Windows Phone 7 framework doesn't allow app to access data held
by other apps. Microsoft is likely to reverse this, according to Rook.
Examples of possible problem areas include flaws in mobile ad libraries and
the like from third-party ...
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How Nvidia can accelerate the graphics in your apps
CNET
The company, best known for its graphics processors in PCs and laptops, has
during the past year branched out into the mobile world with its ARM-based
Tegra processor, specifically designed for mobile devices such as phones
and tablets.
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The Busy, BUSY Executive's Guide to Winning with Mobile
Business 2 Community
By Chris Horton, Published April 30, 2012 The introduction to Google's new
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Mobile, (AKA the Mobile Playbook) begins with the header "Mobile Changes
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Google Drive and What It Means for SMBs
IT Business Edge (blog)
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What to Expect at BlackBerry World
PC Magazine
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Micromax Launches A50 Ninja Mobile Phone with AISHA
IT News Online
Micromax Informatics Ltd. has launched the A50 Ninja mobile phone, which
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Apps may halt process
St. Cloud Times
Libraries of available language software and mobile applications are
spreading rapidly, as well as breaking down traditional communication
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Download O2 Wallet UK mobile payment app
Phones Review
This new application from O2 is going up against other payment apps such as
Barclays PingIt, and acts as your mobile finances centre, and you don't
even have to be a customer of O2 to use the application. From within the
application users can manage ...
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The phone is poised to usurp the PC's throne
GigaOM
While the hierarchy of these devices is continuously evolving, phones are
increasingly replacing desktops and laptops as the primary computing device
in our digital lifestyle. Google found that more people have a mobile
internet-capable device than a ...
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How Microsoft Is Scaring Apple
CNBC.com
To me, it was a swift jab to the chin of Microsoft to remind investors and
analysts to whom the mobile power truly belong — regardless of how
revolutionary Windows 8 is expected to be. I am now inclined to wonder if
it is possible that Apple has gone ...
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It's not a BlackBerry World anymore
Mobile & Apps
In late March, Heins embarked on a strategic review of the Canadian
smartphone maker's direction in an effort to reverse the growing power of
Apple Inc and Google Inc's Android, and to thwart a budding Microsoft/Nokia
resurgence.
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LG launching Cloud multimedia streaming service
Fiercemobilecontent
Users can snap photos or videos with their phone for instantaneous viewing
on their computer or television, or edit content on the desktop for mobile
viewing. The service also encompasses 3D content: Videos recorded with an
LG 3D smartphone can be ...
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Google Selling the Galaxy Nexus…What's Next!?
Business 2 Community
By "Captain" Kirk, Published April 30, 2012 Just this past week Google
announced on their Google Mobile Blog that the company has begun selling
the HSPA+ version of their pure Google Experience phone, the Galaxy Nexus.
This phone, by Samsung, ...
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How to Start an App Business
BusinessNewsDaily
"You can make a lot of money off of this if you do things the right way,"
said Chad Mureta, who had no experience in the field before founding three
mobile application businesses, including Empire Apps. While having the idea
is paramount, Mikka Olsson, ...
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Twitter app for Android, iOS gets discover tab
The Mobile Indian
Popular micro-blogging social network, Twitter has pushed out an update for
its mobile app available on Apple iOS and Google Android platforms. The new
Twitter app update brings Discover tab that scouts and displays interesting
content, ...
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Can Fly's 'cheapest' E370 smartphone compete with Android?
Firstpost
by Shruti Dhapola Apr 30, 2012 For those who look to buy a cheaper
smartphone and want to stay away from all that is Android and Google,
here's a good alternative. Tech2.in reports that Fly Mobiles launched a new
mobile phone, the E370 which is ...
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Top 2 Growth Stocks, And 1 To Avoid
Seeking Alpha
(For a more detailed analysis of Samsung's competitive stance to Apple,
take a look at my previous article titled Apple Vs. Samsung And Google?)
Apple currently maintains a strong competitive edge in the mobile market,
with its market size increasing ...
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May Release Set for Portfolio Mobile for Android
Virtual-Strategy Magazine
Bare Reef is readying its first release of Portfolio mobile for Android.
Portfolio mobile is one of the most popular stock tracking applications
available for iPad, iPhone and Mac. The suite that offers the only
cross-platform solution for Apple users ...
<http://www.google.com/url?sa=X&q=http://www.virtual-strategy.com/2012/04/30/may-release-set-portfolio-mobile-android&ct=ga&cad=CAcQAhgBIAAoATAbOBtAlOv6_ARIAVAAWABiBWVuLVVT&cd=Qj-7IUbAGqk&usg=AFQjCNEsvIAHLJha0JpUsDNQcMJj8bChUw>
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Malware attacking businesses through mobile social networks and
WordPress ...
SmartCompany.com.au
Mobile versions of social networks and websites hosted using WordPress were
two of the major targets for malware in the past quarter, a report from AVG
reveals, while small businesses are being warned to crack down and keep
their systems safe.
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How Tablets Are Transforming Business Intelligence
TechCrunch
He Founded CNN and Cartoon Network Mobile. He was a former journalist at
CNN and one of the co-founders of CNN.com. Prior to joining Taptu, Mitch
headed Yahoo! Mobile Europe. Staying on top of your game and understanding
the competitive landscape is ...
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Mobile commerce study reveals important data about search requests
QR Code Press
A Chitika mobile commerce study showed that Linux drives the fewest
searches and iOS and Mac platforms drive the most. Though Google easily
receives the most queries in terms of search engines – with a 92 percent
share – but according to the Chitika ad ...
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Google Drive turns up heat in the cloud wars
The Australian
But Drive remains an attractive proposition for syncing files across
computers and mobile devices, even if you don't use Google's apps and
programs. Google is also offering third-party developers tools they can
include in new programs for collaboration ...
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No More Wedding Guests Lost between the Ceremony and Reception Hall ...
Albany Times Union
All the answers at guests' fingertips, powered by OurWedingUsher.com app on
iPhones, iPads, Android or other fine mobile devices. OurWeddingUsher.com
mobile app for wedding guests provides an easy way to share a wedding
schedule, directions to the main ...
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LG: No more Windows Phones on the way
ElectricPig.co.uk
by Toby Knight While Nokia's arrival on the Windows Phone scene has
undoubtedly given Microsoft's mobile OS a boost in recent months, there's
some bad news out of Seoul this morning: LG is ditching its commitment to
Windows Phone and will focus instead ...
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Boot up: Apple's tax schemes, Microsoft's HomeOS, Google v Oracle redux and
more
The Guardian (blog)
The HomeOS is a "PC-like abstraction" for in-home devices, like lights,
TVs, surveillance cameras, gaming consoles, routers, printers, PCs, mobile
phones and more. These devices appear to the HomeOS user as peripherals
connected to a single PC.
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There will be no new phones announced at BlackBerry World
CNET
His strategy isn't unique; Google's Android and Apple's iOS both power
multiple types of mobile devices, while Microsoft's Windows 8 will be
extended to PCs, laptops, and tablets. RIM will make its case that it too
should be included in the ...
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Elastic Path Speaks on Cross Platform Commerce Strategies at Digital
Hollywood
SYS-CON Media (press release)
Show delegates can attend the Digital Hollywood panel "Commerce,
Aggregation and Syndication Strategies Across Platforms: Broadband, Mobile
and TV" on Thursday May 3 at 12:50 PM at the Ritz Carlton Hotel in Marina
del Rey, California.
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Smartphones Still Not Fully Exploited in Rwanda
AllAfrica.com
The reason is that the market for such phones is obviously still much
bigger, and even there developers still find it a challenge to make viable
business based on mobile apps - so why bother making more sophisticated
apps for smartphones.
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Wireless security firm iTrans Technologies to expand in India
telecomlead.com
The company offers Tcop, which is a mobile-phone sized device which enables
consumers and businesses to have network service provider-independent
two-way communication with their vehicles via SMS. Mallesh Reddy,
co-founder and CEO of iTrans ...
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LG Optimus Prepaid Android Phone (Virgin Mobile) | Techno Phones
By Techno Phones
LG Optimus Prepaid Android Phone (Virgin Mobile) Android 2.2 Operating
SystemFast 3G connectivityOnscreen keyboard with Swype inputBluetooth
connectivity. ... Google Android OS with Thousands of Applications. The LG
Optimus runs on ...
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Techno Phones
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Enhance Your Business with Android Application Development
Android a strong mobile operating system, developed by Open Handset
Alliance, a Google led consortium, committed to creating better mobile
phones. 50% of mobile devices on the market today come loaded with Android.
This data just adds ...
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Latest Articles on EzineMark.com
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InfoToday.com
by Carol Ebbinghouse LexisNexis and OverDrive announced that they have
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Microsoft invests $300M into new Barnes & Noble e-book business
Fiercemobilecontent
Barnes & Noble introduced the Android-based Nook Tablet in early November,
touting a wealth of e-books, mobile applications and HD video content in
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market-leading iPad.
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Microsoft enters the e-book wars
Reuters Blogs (blog)
Just as people stopped buying cameras because they're now just part of
their phones, eventually people will just read books on their mobile
device, whether it's running Windows or iOS or something else. And that
puts Amazon at a disadvantage: the ...
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Bellingham Herald
Learn how to download titles from the Whatcom County Library System's
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will be at the Lynden library, ...
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Microsoft, Barnes & Noble teach Apple and Amazon a lesson about educational
ebooks
BetaNews
That's evident from today's stunning agreement with Barnes & Noble, which
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in Newco, temporary name for ebook venture that incorporates B&N's digital
and College business ...
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A brief history of Microsoft's e-reader efforts
GigaOM
I owned several Pocket PC devices, as well as the later Windows Mobile ones
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before modern e-book readers arrived. Microsoft developed its own format
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Barnes & Noble Forms New eBook Subsidiary With $300 Million From Microsoft
Geekosystem
Microsoft is pushing its mobile devices pretty hard, but lacks a strong
content base. Meanwhile, its primary competitors — Apple, Amazon, and
Google — already have established marketplaces for movies, books, and
music. Rather than re-invent the wheel ...
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Microsoft finds a nook of its own in Barnes & Noble
Los Angeles Times
Although it launched e-book software in 2000, it was never able to build a
substantial library. This software will be discontinued on Aug. 30.
Microsoft has been revamping its approach to mobile as it has ceded much
ground to Apple's iOS and Google's ...
<http://www.google.com/url?sa=X&q=http://www.latimes.com/business/technology/la-fi-tn-barnes-noble-microsoft-deal-20120430,0,3805602.story&ct=ga&cad=CAcQAhgAIAAoATAHOAdA14f7_ARIAVAAWABiBWVuLVVT&cd=CJh5FqFsAVM&usg=AFQjCNE9qQk1UQyJaWuIrbH6eg0L-KsKTg>
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Smartphone safety eBook now available in paperback form
prMac (press release)
[prMac.com] London, United Kingdom - Due to popular demand Rod Cambridge,
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Microsoft, Barnes & Noble Strike E-Book Partnership
InformationWeek SMB (blog)
By Paul McDougall InformationWeek Microsoft and Barnes & Noble have struck
a partnership to produce and distribute digital books through a new,
yet-to-be named Barnes & Noble subsidiary that will include the
bookseller's existing Nook e-book division ...
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