Google Reader (1000+)

"If you simplify your site - if you make it so easy that people don't need to think - you can sell more products and services. That's the premise of Steve Krug's excellent book 'Don't Make Me Think'. Some people will read your website. Most people, Krug tells us, will spend a few minutes skimming the words and scanning the pictures. They're not going to study it, or try too, too hard to understand it."

Source : Google Reader