Several years ago, Chet Kanojia was enjoying a brisk career providing data collection and ad exchange services to broadcasters and cable companies. He'd sold his business to Microsoft, and was working on integrating his operation into the huge firm.
Then something occurred to him. Why should consumers have to rely on unreliable home antenna systems or expensive cable services for access to local broadcast television, when they could get it over the Internet?
'I have sort of a real passion for the video sector in general and in particular solving some key consumer access problems,' Kanojia explained to us in an interview. 'The light bulb went on in my head that if you could solve the consumer's access to broadcast television in a smart way that they did not have to get it exclusively from the cable or satellite company, you really had a great starting point for any over the top service, because then a consumer could combine that with Netflix and Hulu.'
And once someone had both over-the-air network channels plus access to Hulu and Netflix--well, why bother with cable TV?
Read the comments on this post
No comments:
Post a Comment