Thursday, 30 June 2011

Building the Ferrari of the Future

Building the Ferrari of the Future: "

ferrari_design_logo


Designing a Ferrari certainly beats the homework assignments I remember from my college days. The Ferrari World Design Contest is tasking students with coming up with an extreme Ferrari supercar. Sounds easy, right? Except the folks in Maranello want the car to be extremely light, supremely fast and, in an added twist, also ecologically friendly. You can already guess that this involves more than tossing a high-revving Italian engine into a roadster with a red paintjob.


Of the original 50 design schools involved in the project, the selection process has winnowed them down to a final seven. These schools include: IED and IAAD from Turin (Italy), the London Royal College of Arts (UK), the European Design Institute Barcelona (Spain), Seoul’s Hong-ik College (Korea), the DSK Supinfocom from Pune (India) and the College For Creative Studies in Detroit (USA).


This second part of the design project will have students design scale models of their proposals. Ferrari wants particular attention paid to the cabin and special details – all while making sure the car’s functionality doesn’t suffer to any design whims. Winners will be announced in July, with awards including an internship at Ferrari. That’s definitely worth a few all-nighters, in my opinion.




Related posts:

  1. The Greening of Ferrari
  2. Ferrari F1 under fire
  3. Ferrari Climb Down

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Source : Google Reader

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