It’s not often you’re able to drive the work of Roy Lichtenstein, Andy Warhol or David Hockney to the corner store for a gallon of milk, much less race it at the 24 Hours of Le Mans. Since 1975, the BMW Art Car Collection has combined the German automaker’s handiwork with the best of contemporary artists from around the world. For the first time ever, the entire collection of 17 Art Cars can be seen online, via video tour at www.bmw-artcartour.com. Visitors can witness the origin of the Art Car, along with its history and development up till the latest example, a 2010 M3 GT2 painted by Jeff Koons and raced at that year’s Le Mans endurance race.
“The interactive website pays homage to the collection, unique in the history of the automobile and the arts. Whilst the originals are often exhibited individually at the BMW Museum in Munich or at significant cultural institutions throughout the world, people are now able to discover for the BMW Art Cars in their entirety. A comprehensive online tour is now available anywhere and anytime,” said Bill McAndrews, head of BMW Group corporate strategy and communications.
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