Now that the New one is gone, we’re just going to say it: It was a chick car. Was.
Throughout its 73-year history, the VW Beetle has embodied VW’s “people’s car” philosophy, the original Type 1 becoming more than 21 million people’s car before production finally ceased in Mexico in 2003. It was only during the 12-year term of the New Beetle—introduced in 1998 and discontinued after the final 2010 models—that those people became, by and large, female. In its peak year, the Beetle sold more than 80,000 copies in the U.S., roughly 75 percent of them to women, based on our observation. (The other 25 percent going to very effeminate, very confident, or completely oblivious men.) If VW is to make its goal of moving 800,000 cars in the U.S. by 2018, even a percentage of the 83,434 Beetles sold here in 1999 would be a helpful number to add back into the sales charts.
Keep Reading: 2012 Volkswagen Beetle – First Drive Review
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