Saturday, 16 July 2011

Portrait Unveiled to Celebrate the New Eco-Friendly Alfa Romeo MiTo

Portrait Unveiled to Celebrate the New Eco-Friendly Alfa Romeo MiTo: "

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458635_150711-b-alfAn exclusive work of art commissioned by Alfa Romeo has been unveiled to celebrate the launch of the new eco-friendly Alfa MiTo 1.3 JTDM-2 85 bhp Sprint in a partnership between the Italian marque and Castle Galleries.


Artist Louise Dear was approached for the bespoke piece due to her typically young and exciting style, which combine classic beauty with unique design.


Using a complex method of layered paint onto aluminum, Louise modeled the flamboyant art, entitled ‘Because I Can’, on her 17-year-old daughter and introduced unmistakable influences from the Alfa MiTo into the work.


The inspiration behind the art derives from Alfa Romeo’s new congestion charge free Alfa MiTo, which has only 95g/km of CO2 emissions, and is interpreted in the subject through a vibrant floral backdrop and mix of bold colors. The painting also incorporates elements of Alfa Romeo logo, and legendary Cloverleaf symbol.


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Louise said: “I really wanted to capture Alfa Romeo’s heritage and elegance within my creation, while bringing out the stylish and fashionable aspects of the Alfa MiTo.


“The Alfa MiTo is targeted at a young, stylish audience who have a positive attitude to life, and are focussed on being successful, and within my painting I have tried to bring this across using a combination of designs that convey powerful imagery mixed with elegance and beauty.”




Related posts:

  1. What’s in a name? Quite a bit, if you’re Alfa Romeo.
  2. New Alfa Romeo Giulietta to bow at Geneva
  3. Video: Alfa Romeo Pandion concept

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