During the run-up to the arrival of the excellent 2012 Focus, Ford released the Focus Sport in the U.K.—a last-gen, Euro-market five-door packed with options, but offered at a low price and with puny engines—to spur showroom activity before the new model hit. The interim Sport model proved so popular that Ford has taken that car’s concept and applied it to the new model, christening its latest value proposition the Focus Studio. But don’t think the Studio’s low price and entry-level designation make it the rolling equivalent of a single-room habitat with a hot plate, because it’s actually rather well equipped. It’s much more appropriate to think of it as a studio apartment with track lighting and a dishwasher, and maybe even on-site laundry.
The entry-level Focus Studio costs just £13,995—about £2000 less than the next model up, the Focus Edge. The lowliest Focus is powered by an 84-hp, 1.6-liter gas engine, so while the low cost of entry may not get you road-burning speed, good fuel economy is most certainly part of the deal. Camouflaging the Studio’s base-model status are a set of attractive 16-inch aluminum wheels, a rear-hatch spoiler, a CD audio system with USB connectivity, air conditioning, and power-operated mirrors and front windows. The features list may be long, but the list of exterior color choices is amusingly short. Ford will spray your five-door Focus Studio in one of three grayscale hues: Panther Black, Moondust Silver, or Frozen White.
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