Friday 7 October 2011

How bad do new Kindles hurt B&N?

How bad do new Kindles hurt B&N?:



Barnes & Noble is due to release a new Nook Color shortly, but can it come close to the Kindle Fire's $199 price.


(Credit:
Amazon/Barnes&Noble)


For the last several months, Barnes & Noble had a nice winning streak going. Its $249 Nook Color tablet had been selling very well since its launch last October and its more recently released $139 Nook Touch was considered by many critics, including CNET, the top e-ink reader available--until today, anyway.


Of course, we, like everyone else, were waiting for Amazon's Kindle counterattack, suspecting it had some pretty good stuff up its sleeve. Lo and behold, in many ways it delivered exactly what we were expecting, but what surprised us was how aggressively it priced its new Kindles.




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