During the last 101 years, Alfa Romeo has been at the forefront of automotive style, innovation and performance. It was with these key values in mind that the marque created its biggest and most adventurous social media campaign to date – The MiTo Aquabatic Challenge – which saw the latest hot hatch Alfa MiTo become a world record holder.
To celebrate the launch of its new 170 bhp MiTo Quadrifoglio Verde, Alfa Romeo constructed its iconic serpent and cross logo using over 2500 balloons for a unique social media competition.
In a test of the car’s handling, and the skill of its professional stunt driver – Terry Grant, the range-topping model smashed through the iconic badge to set a new world record for the most amount of water balloons burst by a car.
The feat, which now stands at 2,738 balloons, is also the 20th record held by seasoned record breaker and Alfa Romeo driver Terry Grant.
Captured using the latest pre-production Red Epic slow-mo camera, the stunt can be viewed here:
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