2013 Audi A3 Quattro First Ride: Audi’s R&D Chief Gives Us a Lift

2013 Audi A3 Quattro First Ride: Audi’s R&D Chief Gives Us a Lift:

“We do not want to shock our customers,” says Michael Dick, board member of development at Audi, in a veiled shot at Mercedes-Benz. “That’s why we decided to go for evolutionary design changes on our new Audi A3.” The unspoken criticism is for the radically altered appearance of the latest A-class, which is the most direct competitor to the A3. (more…)


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