It’s a sign of the times I suppose. The global economy appears to have gone down the river, the Euro is wallowing in a succession of debt crises, sales of new cars in Europe are tumbling. Yet, despite all of this parts of the auto industry are booming and can’t build cars fast enough.
Recently Jaguar Land Rover advertised 1000 new jobs to support the on-going global demand for the Range Rover Evoque and Land Rover Freelander 2.
They received 35,000 applications.
More than 6000 registrations were received within 24 hours of the new jobs being announced by JLR and after just one week that figure increased to 20,000 online registrations.
Based on the burgeoning growth of both Jaguar and Land Rover, with the announcement of new products like the F-Type – read instant sell out – and the Evoque, I just wonder what the suits in Dearborn are thinking? After all it is Ford that will have underwritten a lot of the investment in this slew of new product from JLR.
Yet the profits will be going elsewhere…
Just at a time when Ford of Europe has booked a pre-tax operating loss of $149m, compared with a profit of $293m a year ago.
After years of uncertainty, a profitable JLR probably looks quite inviting these days in Detroit.
Then again, hindsight gives everyone 20:20 vision…
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