Thursday 12 July 2012

Mobile Brand

Crisp Media Launches First-Ever Mobile-Exclusive Trade Campaign
MarketWatch (press release)
"Our goal was to develop a creative and engaging concept that literally
showcases Crisp's 'Certifiably Better' positioning and unique mobile
marketing capabilities," said Tom Stein, president and chief creative
officer of Stein + Partners Brand Activation.
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How can marketers best use mobile to grow their brands and increase
their ...
BtoB Magazine
"Unsolicited text promos are a waste of everybody's time and degrade your
brand and offer. However, if you're selling software and one of your
prospects checks in to a retail location through Foursquare or Yelp, that's
a great time to connect with him ...
<http://www.google.com/url?sa=X&q=http://www.btobonline.com/article/20120711/CMO_NEWSLETTER/307069992/how-can-marketers-best-use-mobile-to-grow-their-brands-and-increase&ct=ga&cad=CAcQAhgAIAAoATABOAFAlo33_wRIAVAAWABiBWVuLVVT&cd=M2jgaATcjWU&usg=AFQjCNHj5z0_PL74dywT4BVyXCqxEWhTHg>
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Making T-Mo's MyTouch is just step 1 of Huawei's master plan
GigaOM
It has been scraping and clawing its way into the U.S. handset market for
the last several years, and while its logo will be superseded by the
T-Mobile brand, these phones aren't bottom-of-the-portfolio placeholders.
T-Mobile has invested considerably ...
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Local 'Web' Marketing For National Brands
MediaPost Communications
In addition, Google research has shown that 20% of all desktop searches and
40% of all mobile searches have local intent. Yet most national brands have
little to no local Web presence. The key to solving this lack of local
visibility is for national ...
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Is The Mobile Marketing Tide Turning?
iMedia Connection (blog)
Despite the support of global brands, it's fair to say that mobile
advertising hasn't taken the world by storm just yet. According to a report
from Kleiner Perkins partner Mary Meeker, 79% of revenue on mobile still
comes from apps, while 29% comes ...
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Bloomberg Report Says T-Mobile USA Will Get iPhone Next Year
TmoNews
With Apple extending it's sales agreements beyond the top national carriers
into regional players such as Leap Wireless, C Spire and Sprint's Virgin
Mobile brand, T-Mobile's looking increasingly out of the loop without the
Apple handset in their lineup.
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Telefonica to Launch European Mobile Security Service Based on Juniper ...
MarketWatch (press release)
Telefonica will offer Junos Pulse Mobile Security Suite under its own brand
names, with cloud-based software service management hosted by Juniper
Networks. -- This approach enables Telefonica to rapidly deploy and deliver
new services across new ...
<http://www.google.com/url?sa=X&q=http://www.marketwatch.com/story/telefonica-to-launch-european-mobile-security-service-based-on-juniper-networks-junos-pulse-solution-2012-07-11&ct=ga&cad=CAcQAhgAIAAoATAGOAZAlo33_wRIAVAAWABiBWVuLVVT&cd=M2jgaATcjWU&usg=AFQjCNFyBbydd5eTR1tI6npsUl3cjlyOew>
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UIEvolution Unifies Global Brand
Virtual-Strategy Magazine
UIEvolution, Inc., the global leader in connected services for mobile,
tablet, TV and automotive applications, today announced its Japanese
subsidiary, UIEJapan, will change its name to UIEvolution K.K., uniting one
brand for both UIEvolution's United ...
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Huawei Powering T-Mobile's Latest Crop of myTouch Devices
All Things Digital
T-Mobile USA is adding two new phones to its myTouch house brand of
smartphones, with both devices being built by China's Huawei. The new
myTouch and myTouch Q devices pack 1.4GHz processors, five-megapixel
cameras and four-inch WVGA ...
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Internet Marketing Services Provider, fishbat, Breaks Down Facebook's
New ...
Seattle Post Intelligencer
... platform for mobile users. Sida Li, Social Media Director at fishbat,
says, The new mobile advertising plan is something that people have been
wondering about for a long time. The new plan has also raised privacy
concerns and some are calling for ...
<http://www.google.com/url?sa=X&q=http://www.seattlepi.com/business/press-releases/article/Internet-Marketing-Services-Provider-fishbat-3696736.php&ct=ga&cad=CAcQAhgAIAAoATAJOAlAlo33_wRIAVAAWABiBWVuLVVT&cd=M2jgaATcjWU&usg=AFQjCNElmt2_OEcjZYbD-rz3qnPis1lwVg>
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BRAND NEW IN BOX WHITE 16GB GALAXY S2 FROM SPRINT THATS BEEN FLASHED TO
WORK ON BOOST MOBILE. YOU GET UNLIMITED TALK TEXT ...
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