Fiat North America is rolling out a special 500 Pink Ribbon edition this October; it’s being done for Breast Cancer Awareness month, and Fiat will make a $1000 donation to the Breast Cancer Research Foundation for each car sold. Fiat has committed to a $50,000 donation at the minimum, a goal it should easily exceed as it’s making 250 of the Pink Ribbon 500s.
The unique 500 coupe is based on the up-level Lounge model and can be had in white or silver. Every Pink Ribbon edition wears, well, a pink ribbon across its flanks with “500” script adorned with a lighter-pink rendition of the signature Breast Cancer Awareness ribbon. Moving to the interior, the 500’s black leather seats and steering wheel feature contrasting pink stitching, and the fronts get pink embroidered “500” lettering. The subtle pink treatment is extended to the floormats, which are embroidered with Awareness ribbons, as are the key fobs.
The Pink Ribbon Edition models will hit Fiat Studios in October, and will cost $22,500—which is exactly $1000 more than a similarly equipped 500 Lounge model, but that extra grand supports a good cause. It’s also a smart marketing move for a company trying to pitch its vehicle to a female market.
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