We already knew the next-generation Viper would debut late next year as a 2013 model, but Chrysler dropped a surprise today in regards to the car’s name. In a press release about the new Viper’s assembly plant, there was but a single mention of Dodge, and it was used in reference to the last-gen car. The new Viper was solely referred to as the “2013 SRT Viper,” not the “2013 Dodge Viper.”
An SRT spokesman confirmed that, when it goes on sale next year, the Viper will be branded as an SRT model, the first car marketed as such. Given Chrysler’s previous efforts to offload the Viper operation as a standalone car brand—not to mention the repositioning of Ram as a separate make—this is not a particularly surprising move. As long as the brute is powered by a heart-stoppingly powerful V-10, then we don’t particularly care what it’s called.
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