car buyer. Nissan is trying to change this perception with the launch of their
all new 2011 Quest minivan this month, which hopes to break away from the
'dull' tradition of other minivan makes. The Quest, with its redesigned angular
body and front end, makes its TV debut with a 30-second commercial - 'Errands.'
The ad focuses on how the van makes a parents' life easier.
'As the new campaign demonstrates, Quest is about to tackle the toughest job on
the planet: parenting,' says Jon Brancheau, vice president, Nissan Marketing.
Other than its new styling, the Quest also brings a new
climate-control system to the market that the company says is designed to
'detect and block outside odors while helping to reduce unwanted odors inside.'
This feature, if it can really tone down the smells one often encounters in a
minivan, could become the Quest's biggest selling point.
Prices range for the updated Nissan Quest is $27,750 for the base S model to $41,350 for
the more luxurious LE.
Test drive a Nissan Quest today at Boardwalk Nissan - 1 Bair
Island Road Redwood City, CA 94063.
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