BMW has just released a video that retraces the evolutionary path followed by its logo, which represents a propeller’s blades cutting through the blue sky. It was also developed from a combination of the round Rapp Motorenwerke logo - the company from which BMW originated - and the colours of the Bavarian flag - blue and white - to honour its roots and heritage. The BMW logo embodies 90 years of history and it has been revisited over time in order for it to reflect this company’s evolution, which started with the production of aircraft engines, followed respectively by motorbikes and automobiles.
Source : Google Reader
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