Chevrolet’s Detroit auto show display will include two style-heavy concepts aimed at the youth (i.e., under 30) market. According to U.S. Census data— which Chevrolet cites with dollar signs in its eyes—that includes some 80 million consumers in America alone. “Young customers tell us they want functionality with coupe-like aesthetics. Both the Code and Tru body styles resonated with this audience,” said Frank Saucedo, director of the Los Angeles design studio where both concepts were born.
Keep Reading: Chevrolet Code 130R and Tru 140S Concepts – Auto Shows
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