Damian Kulash Jr. sits in one of the editing suites of a media-production house in downtown San Francisco, watching clips on a computer screen of a silver Chevy Sonic doing hand-brake turns in a dust cloud. The car is festooned with what looks like forks, hockey sticks, TV antennas, railroad horns, shark spears, and a couple of dead Persian cats, which are in fact large microphones fitted with furry windsocks. Inside the car, three guys plus Kulash—each in a driving suit and matching helmet of a different lollipop color—pull levers, finger small pneumatic keyboards called melodicas, and mouth the words to a song called “Needing/Getting.”
Keep Reading: Car Commercialism: The Making of OK Go’s “Needing/Getting” Music Video – Feature
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