The commercial starring the new Kia Soul that got aired during the recent XLVI SuperBowl was nothing new as it was honored by the Nielsen Automotive Advertising Awards as“Automotive Ad of the Year” last June. This ad is staged in a modern day metropolis populated by hamsters, where a few of them dressed up as hip-hop stars hang around in the city with their new South Korean crossover, with a background tune blasting off the speakers. Surely a nice ad that deserved a re-run.
The Kia Soul was unveiled at the latest New York Motor Show and is available with either a 122 hp 1.6-litre engine coupled with a 5-speed manual transmission or a 2.0-litre unit producing 142 horsepower that can be mated to a the same 5-speed manual or a 4-speed automatic transmission.
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