Here is our third instalment in our day at Maranello series, when we check out the Ferrari Atelier and personalisation showroom. This is where dreams are handed out and unless you’ve got the budget to back them, that’s all they’ll ever be. Still, our visit to the Ferrari Personalisation and Atelier shows just how good Ferrari is at allowing their customers to put their personal stamp on their very own Prancing Horse.
Pretty much every Ferrari that leaves the gates of Maranello is different - nearly 100 percent of customers access the Ferrari personalisation program on buying their car. The range of options is impressive as it is, but it will soon expand even further. The One to One Ferrari program and personalisation options already on offer will soon be joined by the Lapo Elkann California.
Each Ferrari is different from the last and it’s part of what drives the high demand. There are a few limits to each customer’s imagination, though, most of which come down to not modifying the roadgoing or safety standards of the vehicles - but also essentially, what doesn’t damage the brand image in any way at all. For example, a pink Ferrari will never be produced they say - Paris Hilton and co you are on notice. Otherwise, you can check out this Ferrari atelier gallery as a kind of catalogue of what you could do if you had the cash.
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