A hot new initiative from the GSMA and the Wireless Broadband Alliance (WBA) could make the life of mobile device owners much easier. The two associations announced on Tuesday that they join hands to simplify connectivity to Wi-Fi hotspots.
The initiative is a direct result of the market evolution and is meant to deliver more suitable services for customers whose expectations rise constantly. Dan Warren, Senior Director of Technology at the GSMA explains that “the proliferation of smartphones and tablets around the world, as well as consumers’ huge appetite for data means innovative solutions need to be explored to make using the Internet as convenient and as accessible as possible.” When Wi-Fi technologies and Mobile Broadband join forces, users can win much more freedom to move between the available networks.
Automatic Wi-Fi Detection in Cards for Smartphones
Currently, despite the fact that Wi-Fi is a feature that reached the main trend, the mobile devices use different ways to connect to a Wi-Fi network. There is no consistency when it comes to device configuration or authentication process while the customers have to use is a wide range of mechanism to acquire and pay for the connectivity. Conversely, Wi-Fi roaming would give the users the option to connect to a Wi-Fi hotspot using a SIM card. The authentication process will be automatic and allowing users to avoid all the hustle and bustle of locating available Wi-Fi and entering keys and complicate passwords, while the SIM card makes the connection secure.Shrikant Shenwai, CEO, WBA takes his turn in explaining the benefits and the technology. “The work by the WBA and the GSMA will expedite the availability of a new generation of Internet access for the benefit of consumers everywhere. Key to this is Wi-Fi being able to replicate the success of mobile technology and allow users to roam seamlessly between different networks,” explains Shrikant Shenwai.
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