Tata Motors has begun exporting the Nano city-car to Sri Lanka, the tiny four-door’s first export market. However, the price of the Nano has ballooned to more than $8,000, due to a variety of Sri Lankan taxes and import duties levied on new vehicles. The Nano went on sale in India two years ago, where it was touted as the world’s cheapest car thanks to a starting price of approximately $2,200. Today, the base price of a Nano still hovers around $3,000.
Plans to export the Nano have always been part of the Indian automaker’s sales strategy. Tata Motors Chairman and CEO, Ratan Tata, originally envisioned the Nano as a way to provide Indian families with the comfort and safety offered by a car, at the price point of a two-wheeler. Europe, Southeast Asia, Africa and even the United States have been mentioned as potential markets for the Spartan four-door.
Company officials recently confirmed several hundred Nanos had been shipped out of India. Yet in a bizarre twist, the final destination was initially kept a mystery. Tata Motor’s sales agent in Colombo, the Sri Lankan capital, confirms orders are now being taken for the first 500 cars, according to a report published by the AFP.
“Tata Motors has already established a firm footprint in international markets…The Tata Nano will play a major role in the next phase of growth of our international business,” said Tata Motors Managing Director and Group CEO Carl-Peter Forster.
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- India’s Tata Nano Sales Drop to Lowest Level
- Tata Motors Begins Exports of Nano, World’s Cheapest Car
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