It’s perhaps important to remember that Infiniti is a new brand in Europe, one that might perhaps be seen as new, exotic, thrilling; it also helps that the Continent and the British Isles are not littered with the rolling corpses of I30s, J30s, and G20s. The memory, however, of the loony launch of the Q45 back in 1990, however, seems to have transited the Atlantic and manifested itself in the hyper-cheese storm-brewing Flash video that new luxury automaker Eterniti has posted on its website.
The thing about the O.G. Q45 ads—which also served to introduce Nissan’s then-new luxury brand to the American public—is that they didn’t feature the car. Eterniti is taking a similar tack with the web spot for its new Hemera, merely letting us know that a storm of limitless force is brewing. One that will hit us. It’s apparently powerful and intense. It’s got us wondering if Lotus’s band of community-college marketing-major dropouts are taking side jobs.
The Hemera (which sounds to us like some sort of internal injury inflicted by the new Pagani Huayra), will apparently be revealed to the world at next month’s Frankfurt show. The rendering looks something like a cross between an Aston, an Infiniti FX, and a rather cross grouper. No word as to whether Swizz Beatz is involved.
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