McLaren has announced the creation of a Special Operations personalization arm, allowing current and future customers to add unique touches to their McLaren sports cars. The small automaker says it already has “the knowledge and capability to design, engineer, and produce almost anything a customer may desire for their 12C.” Only now, McLaren has packaged all that know-how into a formal factory customization program.
To give current and potential McLaren customers a taste of what Special Operations could do for them, the team brought an exclusive MP4-12C sports car to last week’s Pebble Beach Concours weekend. The special 12C features matte “Volcano Orange” paint, which contrasts with a gloss-black roof and wheel inserts. The door sills, steering wheel, fender louvers, and engine cover vents are rendered in carbon fiber. Aside from its matte finish, the orange paint looks similar to the normal “McLaren orange” hue that seems like the color to buy MP4-12Cs in. Heck, each of the 12Cs we drove for a recent comparo and on our first drive wore a similar searing orange.
McLaren wasn’t too specific on what, if any, limits there were on what Special Operations could do for its customers, but we assume its lack of specificity belies a lack of reasonable boundaries. Short of murdering someone for you and burying their body in a leather sack crafted from upholstery that matches that of your Phantom Drophead Coupé, Rolls-Royce’s Bespoke program will do just about anything for its well-heeled clientele. We figure McLaren’s Special Ops will be equally happy to oblige your requests, and accept your money to do so.
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