Sunday 4 September 2011

Tata/Jaguar Synergies Finally Realized at 51 Buckingham Gate with Themed Hotel Suite

Tata/Jaguar Synergies Finally Realized at 51 Buckingham Gate with Themed Hotel Suite:


In Western automotive circles, Tata’s primarily known for its cheap cars, including its recent bucks-down mobility device, the Nano. When the Indian conglomerate purchased Jaguar/Land Rover, many scratched their heads. Imagine for example, if General Motors had actually tried to use its tinny, buzzy J platform to underpin a Cadillac! Perhaps saddled with a name like “Cimarron!” Ah, but Tata does know luxury. The highly-regarded Taj Mahal Palace Hotel in Mumbai is the flagship of the concern’s Taj Hotels divison. And in fact, we’ve been quite smitten by the revised interiors in post-Ford Land Rover products.


Now, however, the synergies are flowing the other way. Taj’s London boutique hotel, 51 Buckingham Gate, has sourced the talents of Jaguar designer Ian Callum to outfit a Jag-themed suite. The perks? How about a living-room wall covered in Italian leather? Or Jaguar-themed wallpaper in the two bedrooms? Perhaps a clean-fuel fireplace meant to evoke the shape of a Jag’s rear window? As long as the place wasn’t wired by Lucas, we’re down for a test drive. Call us, Tata. It’s been a while since we’ve seen London.



Source : Google Reader

No comments: