Thursday, 15 September 2011

The Swedes Get Serious About Luxury

The Swedes Get Serious About Luxury:

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Volvo’s Concept You takes the previous Concept Universe, shown in Shanghai last year, and evolves its into a nearly production-ready luxury sedan designed to compete with the best in the industry. Gone away are the crazy concentric grille squares, which have been replaced with a more familiar Volvo production grille. That, though, is where the most apparent design similarities end. The oversize wheels and suicide doors remain, but the coupe-like silhouette (with Jaguar and Fisker influence) makes for a car that rolls with prestige and purpose, if not absolute beauty.


Should the Concept You become a future flagship, we’re hoping that Volvo comes up with an engine befitting such a vehicle. The silky smooth Yamaha-developed 4.4-liter V-8 unfortunately just won’t cut it if Volvo expects to compete with the likes of Audi, BMW or any other premium brand. (more)


Keep Reading: Volvo Concept You at the 2011 Frankfurt Auto Show >>


Photos: Volvo Concept You >>


More: Frankfurt Auto Show News & Photos >>




Related posts:

  1. Who said the Swedes are sensible?
  2. Who said the Swedes are sensible? – Part Two
  3. Eterniti: New Luxury Brand at 2011 Frankfurt Auto Show

Source : Google Reader

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