The BMW Group has opened the world’s largest showroom for BMW, MINI and Rolls-Royce Motor Cars and BMW motorcycles in the Emirate of Abu Dhabi. Abu Dhabi Motors, the BMW Group’s long-standing importer for the region, has invested around AED 300 million ($81.7 million) in the new 376,736-square-foot showroom.
The new showroom was formally inaugurated by Ian Robertson, member of the Board of Management of BMW AG, responsible for sales and marketing, His Highness Sheikh Hazza bin Zayed Al Nahyan, National Security Advisor and vice-chairman of the Abu Dhabi Executive Council, and Arno Husselmann, general manager of Abu Dhabi Motors, earlier this week and was attended by over 1000 guests, including Graeme Grieve, vice-president for Importer Markets of BMW AG, Adrian Van Hooydonk, director of BMW Group Design, and a large number of VIPs and celebrities from the region, including fashion designer Walid Atallah.
The expansive facility in Umm Al Nar houses separate showrooms and sales areas for BMW, MINI and Rolls-Royce Motor Cars, and for BMW motorcycles. More than 450 staff members will work at the facility. The new showroom will allow customers to view the brands’ entire model line-up in different colors and different option packages, with more than 70 cars and 10 motorcycles on permanent display. This will be complemented by an extensive range of newer pre-owned vehicles and a state-of-the-art service area equipped with the latest technology. The workshop will be able to perform maintenance on up to 120 vehicles simultaneously.
A further focus will be the facility’s extensive shopping and boutique area, which will sell a wide selection of BMW and MINI fashion items and other merchandise, as well as original parts and accessories. Film fans will not be disappointed either – there is a private cinema that can also host exclusive new-vehicle presentations for special occasions. A café, a Formula One racing simulator and a children’s play area.
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