It’s that time of year for company financial reports. Yesterday GM reported its most profitable year ever in 2011. Today Ferrari reports it had its best ever year in sales.
A record 7195 new Ferraris were sold around the world in 2011. North America was still the leading market with record sales of 1958 new Ferraris. China, including Taiwan and Hong Kong, took delivery of 777 cars and Ferrari considers it to be the company’s second largest market. Almost 450 cars were sold in the Middle East.
Despite the supposed doom and gloom in Europe; sales were up in Germany, where 705 people become owners of new Ferraris. Brits took delivery of 574 Ferraris. Considering the size of the UK market, Ferrari enjoys one of its highest sales penetration of any market there – more than double that of the US.
It wasn’t only new car sales that boosted Ferrari’s income last year. It also did extremely well in what it calls ‘Brand activities’. For example, the Ferrari store in the Abu Dhabi theme park achieved revenue of over $16 million. A record 240,000 people visited the Ferrari Museum in Maranello – I was one, so I guess I did my small part to help Ferrari.
Ferrari says it has 6.2 million friends on Facebook, a leap of 65 percent from 12 months ago, and Ferrari videos on YouTube have been viewed more than 6 million times (up 50 percent).
With so many people desiring anything Ferrari, we can only guess the future continues to look bright for one of the most iconic car names in history. Especially when it can make tons of money on top of selling cars.
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Related posts:
- Ferrari Reports Record Sales in U.S. and China
- Ferrari Sales and Profits Up
- Sales Analysis – Mixed First Half of the Year
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