Google Reader (1000+)

"Many early interaction design efforts focused on making things simple for naïve users. The idea was to take resources for decision-making away from people—automating features in cameras, for example—to reduce cognitive load or how much users would have to think about what they were doing. Reducing cognitive load often comes at a price: limiting choice and possibilities for expression. For example, point-and-shoot cameras with one wide-angle lens, fixed focal length, single f-stop, and single shutter speed. This approach should raise ethical concerns for designers, especially when it “de-skills” people."

Source : Google Reader